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Mintel Releases Consumer Trend Alert

What's hot for 2014? Find out here.

As 2014 begins, Mintel’s Consumer Trends Analysts Jennifer Zegler and Stacy Glasgow outline the four trends set to impact the American consumer market, examining the areas of commercial opportunity for brands – and what consumers will be buying into in 2014: Internationalism on the Agenda   Life, Streamlined   Drawing the Digital Line   Investing in Prevention   Here's some commentary on these leading trends: Internationalism on the Agenda “In 2013, the world’s...

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